Company History

Folli Follie distributes its unique and exquisite brand of jewelry, watches, bags, and other fashion accessories throughout 24 countries, spanning more than 480 points of sale. Launched in its native Greece in 1982, and fueled with early and unprecedented success both within and outside of those borders, the company’s brand identity has long been steered by a deep global sensibility. Today, Folli Follie’s core philosophy is the original design and sale of a fun, versatile, and affordable luxury collection designed to meet the varied and dynamic needs of trend-conscious women and girls worldwide.

Reflective of this broad and deep appeal, Folli Follie has thriving locations on the most fashionable streets of the world’s major cosmopolitan cities: London, Hong Kong, New York, Dubai, Athens, Tokyo, Beijing, and Seoul. Stand-alone and shop-in-shops in renowned international department stores from Japan to the United Kingdom; a strong presence in numerous airport duty free stores; and availability in-flight on major airlines such as British Airways, Virgin Atlantic, and Cathay Pacific complete the corporation’s truly international presence.

Across all these platforms, Folli Follie has retained its direct line of communication with customers and an ability to respond to their demands by vertically integrating its operations from production to retail. The result--a collection that’s always exciting and up-to-date, appealing to a customer base with diverse and cosmopolitan style.