Folli Follie is a Greek company which designs, manufactures and distributes jewellery, watches and fashion accessories. Folli Follie creates fashion in 25 countries with more than 380 points of sale worldwide, including shops in the most fashionable streets of the worlds major cosmopolitan cities: London (New Bond Street), Tokyo (Ginza area), Paris (Rue Royale), Hong Kong (central District) ,New York (Madisson Avenue), Dubai, Athens, Beijing, Seoul,Honolulu.

Folli Follie established itself as a true pioneer in the market when it introduced, amongst its first collections, unique jewellery creations made of silver combined with murano glass. Depending on the materials used (sterling silver, bronze, precious and semi-precious stones) and in a wide price range covering all needs, the company offers an unrivaled assortment of styles for the creation of a unique style.

The fact that nowadays, ladies watches are no longer considered as simple time pieces or expensive jewels, but everyday fashion accessories, to be mixed and matched, contributed to the development and establishment of Folli Follie watches in the field of fashion. Thanks to their unique design, their high quality and their affordable price, the watches of the Ceramic Collection, the Rubber Collection, the Jewellery Watches and lately the Urban Spin and Emotions Watches are amongst the few that have been embellishing female wrists worldwide. Furthermore, following the commands of the fashion industry to suit the changing lifestyles of the modern man and his need for both a primary and a secondary watch, Folli Follie re-launched its mens collection in March 2006 creating various watch designs.

In addition to its jewellery and watches lines, Folli Follie offers comprehensive assortments in fashion accessories such as handbags, small leather goods, belts, pashminas and sunglasses. Following the same philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the companys identity and are now globally recognized amongst accessories brands.

The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brands international expansion through strategic shop locations. In Japan and China alone, Folli Follie has around 80 and 70 points of sale respectively, whereas overall the company has a presence in 25 countries with more than 370 points of sale, including shops in the most fashionable streets of the worlds major cosmopolitan cities: London (New Bond Street), Tokyo (Ginza area), Paris (Rue Royale), Hong Kong (Central district), New York (Madison Avenue), Dubai, Athens, Beijing, Seoul, Honolulu. Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea and Corte Ingles in Spain. Folli Follie has a direct control of its international distribution network by vertically integrating its operations from production to retail. As a result, it has established a direct line of communication with its customers having adopted the required flexibility to respond to their changing demands.

In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airports duty free shops around the world, such as Beijing, Seoul, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in flight in major international airlines, such as British Airways, Iberia, Aeroflot, Cathay Pacific, Air China, China Eastern, Japan Airlines, ANA Airlines, Korean Airlines, Qatar Airways, Singapore Airlines, United Airlines, Virgin Atlantic etc.

Finally, as far as Greece is concerned, Folli Follie has more than 60 points of sale, amongst which stores in Athens and the prefecture, in shopping malls such as The Mall Athens and the Athens Heart, shop-in-shop in department stores such as Attica, Attica Golden Hall and Notos Galleries, whereas it also has a presence at duty free shops all over the country.