Our philosophy is to offer a "full fashion concept" of branded, trendy jewellery, watches and accessories of high quality at affordable prices, appealing to the needs of the modern, fashion-conscious working woman.

Our Vision is to spread the Folli Follie logo globally, establishing the brand as one of the most recognizable and desirable ones worldwide. Therefore, we continuously explore new ideas and products that suit the needs of the global consumer, while we seek the strengthening of our presence in the existing markets and also the development of new strategically important ones.

Ηistory

• 1982: Folli Follie founded in Greece by Mr. Dimitris Koutsolioutsos, President, andhis wife Ketty. First store opens in downtown Athens.
• 1992: Mr. George Koutsolioutsos, son of the founders and now Folli Follie Vice President, joins the company
• 1994: Launch of the Folli Follie womens watch collection
• 1995: Japanese market entry and shop openings in New York, Hawaii, Guam
• 1997: Company listing at the Athens Stock Exchange
• 1998:Entry in key Asian markets
  Launch of the Folli Follie accessories collection
• 1999: Folli Follie subsidiaries in France and UK
• 2000: Acquisition of 40% of the Japanese distribution operation
• 2002: Entering the Spanish and Chinese markets and the Travel Retail
• 2003: Purchase of 20% of Hellenic Duty Free Shops (HDFS)
• 2006: Raising the stake in HDFS to 52,28%
  Acquisition of Links of London via HDFS
  Obtainment of the Chinese retail license
  Launch of Folli Follie Baby
• 2007:Entering Macau and Russia
  Opening of the first Links of London store in Athens
• 2008:Acquisition of Elmec Sport via HDFS
  Acquisition of Folli Follies affiliate in Japan

All Folli Follie jewellery, watches and accessories lines complement each other, offering a full fashion concept and providing at the same time a contemporary, alternative and fresh experience to customers over the world.

Folli Follie presents two collections per year, Autumn/Winter and Spring/Summer, which are enriched throughout the year with special promotions and new creative ideas. The companys experienced design team consists amongst other Italian, Swiss and Greek top designers, who work together for the presentation of complete jewellery, watches and accessories collections. The collections highlight is the premium K Collection, which includes unique and limited edition pieces, inspired and supervised by Mrs. Ketty Koutsolioutsos. Our designers goal is not only to maintain a fashion orientation complementing the prevalent fashion trends, but also to set them, translating fashion in the daily life and offering special, characteristic fashion tips, with the signature of Folli Follie.

Furthermore, the emphasis given to the unique design does not stop at the product itself but extends into all Folli Follie visible associations and image of the company such as: shop layout, dcor, window display, product presentation, furniture, packaging, promotional material and of course integrated communication strategy. In other words, the companys artistic team in collaboration with the Marketing and Public Relations Department strive to create a Folli Follie world, which ensures a consistent, characteristic brand image amongst all Folli Follie shops and products, immediately recognizable by the global consumer.